How To Create Schema For A Local Business

  1. Start by determining what type of business you have.  Go to to select the most accurate type from their list.  If nothing fits your business well, use “organization.”
  2. Fill in the rest of the business information in the schema generator.
  3. Copy your schema from the last field.
  4. Go to Google’s rich results testing tool to test the schema and make sure there are no errors.  You can also preview how your rich result may look in the search results.  
  5. Deploy the schema code on your site using a tool like Google Tag Manager, or a WordPress plugin like SEO Press or Tracking Code Manager.   
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